Apple explores the frontiers of AI with media partnerships

Apple sets new milestones by aiming to improve its artificial intelligence with the support of media giants. In this article, we dive into Apple's current negotiations, which could well reshape the approach to AI training through potential deals with big-name publishers.

human robot, artificial intelligence

Negotiations underway for Apple AI training

Artificial intelligence

Apple has apparently taken action to solidify its presence in the world of artificial intelligence by seeking to collaborate with American media houses.

The objective is to acquire the rights to their editorial content in order to train its artificial intelligence systems.

The tech giant has proposed entering into contractual relationships worth tens of millions of dollars that would include recognized titles such as Vogue and The New Yorker, NBC News and many others.

Mixed reaction from media publishers

Although these discussions show significant commitment on the part ofApple à improve its artificial intelligence tools, they arouse mixed feelings among the publishers concerned.

Editor, Adobe AI

Background and ethical considerations

Some of them express concerns about the generosity of the proposed terms, in particular with regard to the potential use of their archives.

Furthermore, the legal implications of how Apple might exploit this content remain an open question, which adds a note of uncertainty to the entire process.

This attempt by Apple to formalize access to content is not unprecedented.

In fact, this is seen as a positive gesture towards ethical values ​​in the development of artificial intelligence, contrasting with the actions of some companies that have been accused of using content without proper authorization.

For example, there have been previous cases including Apple's acquisition of Topsy, which raised questions about privacy and ethical use of data.

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